To advertise our products and services and to communicate with interested parties or customers, we operate a company presence on the Instagram platform.
On this social media platform, we are jointly responsible with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
The data protection officer of Instagram can be reached via a contact form:
We have regulated the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, from which the mutual obligations arise, can be accessed at the following link:
The legal basis for the processing of personal data that thereby takes place and is reproduced below is Art. 6 (1) lit. f DSGVO. Our legitimate interest is in the analysis, communication and sales and promotion of our products and services. The legal basis may also be the user's consent pursuant to Art. 6 (1) lit. a DSGVO vis-à-vis the platform operator. The user can revoke this consent for the future at any time by notifying the platform operator in accordance with Art. 7 (3) DSGVO. When calling up our online presence on the Instagram platform, data of the user (e.g. personal information, IP address, etc.) is processed by Facebook Ireland Ltd. as operator of the platform in the EU.
This user data is used for statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create profiles of users. Based on these profiles, it is possible for Facebook Ireland Ltd., for example, to advertise users within and outside of Instagram based on their interests. If the user is logged into his account on Instagram at the time of the call, Facebook Ireland Ltd. can also link the data with the respective user account.
In the event that the user contacts us via Instagram, the user's personal data entered on this occasion will be used to process the request. The user's data will be deleted by us, provided that the user's inquiry has been conclusively answered and no legal retention obligations, such as in the case of subsequent contract processing, are opposed to this.
In order to process the data, Facebook Ireland Ltd. may also set cookies. If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been stored can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the browser settings, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may mean that not all functions of Facebook can be fully used. More details about the processing activities, their prevention and the deletion of data processed by Instagram can be found in the Instagram data policy:
It is not excluded that processing by Facebook Ireland Ltd. also takes place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA. Facebook Inc. has submitted to the "EU-US Privacy Shield" and thereby declares compliance with EU data protection requirements when processing data in the USA.